Context-dependent variation of a naming across the euphemism/dysphemism spectrum

The object of the investigation are X-phemisms (euphemisms or/and dysphemisms), i. e. units affective semantics and polite communication. Euphemisms dysphemisms that make evaluative judgements stance taking possible treated dialectically, as variants a naming in/through its contextual ambivalence relativity (relationality). evidential base research builds on findings theoretical analysis empirical context, in which direct indirect identifies with positive or negative taken by ‘namer’ (i. speaker). Theoretical interpretation context-dependent variation is based textological dictionary, functional occasion-specific euphemism dysphemism level structural use lexicographical culturological data well pragmatical parameters discourse. Empirical implies putting together observational from experiential context communicative actions upon semantic question. material dialogical discourse TV show Desperate Housewives. A conclusion made X-phemism dynamic unit characterized valence blurred lines between value. On textuallevel, contextually ambivalent naming.